Your Aquarium Software Should Be as Fluid as the Water It Celebrates.

Aquariums face a unique operational challenge. Timed entry around feeding schedules, behind-the-glass tour experiences, marine biology camps, and private events surrounded by ocean life. All while advancing a conservation mission that depends on community support and donor cultivation.

Muse aquarium management software is built on a single, unified platform that connects ticketing, membership, fundraising, retail, group tours, education programs, and venue management in one place. Every constituent interaction automatically updates the same record.

For aquariums, marine parks, and ocean conservation institutions of every kind, Muse was built to make your mission easier, not harder. So your team spends less time fighting with software and more time inspiring a love of the ocean in every visitor who walks through your doors.

Yes. Muse supports seasonal ticketing and capacity management, making it easy to handle the significant attendance peaks that aquariums experience throughout the year.

Timed entry windows, capacity limits, and real-time attendance monitoring give your operations team full control during peak summer seasons, ocean-themed holiday events, and special marine conservation nights. Ticket types and pricing tiers can be configured for any seasonal scenario without requiring technical expertise.

For aquariums managing complex seasonal operations, having ticketing, capacity management, and constituent data in one place means your team always knows who is visiting, how full each area is, and how to optimize the guest experience around feeding times, feeding shows, and special marine experiences.

Yes. Aquarium members are among the most passionate supporters in the cultural sector. Drawn back season after season by a love of the ocean and the marine life in your care. Muse supports flexible aquarium membership tiers, automatic benefit recognition across every touchpoint, and digital membership cards for Apple Wallet and Google Wallet.

For aquariums where family memberships are the foundation of the revenue model, Muse automates the full renewal cycle, manages reciprocal membership networks, including AZA and other widely used aquarium networks, and gives members a self-service portal to renew, update, and access their membership cards without contacting your team.

And because membership data lives in the same platform as ticketing, programs, and fundraising, your team can see which members have never attended a touch tank or feeding experience, which ocean conservation donors haven’t renewed their membership, and which frequent visitors are your best prospects for deeper engagement. All from one constituent record.

Yes. Muse supports group bookings, invoicing, and payment tracking for school group visits and marine education tours, making it easy for your team to manage high volumes of group visits without manual coordination or disconnected systems.

Group deposits and installment payments are automatically tracked, and every group visitor is linked to a constituent record, giving your development and membership teams visibility into group clients as prospective donors and members.

For aquariums where school group visits and marine education tours are a core part of the conservation mission, having group tour management built into the same platform as ticketing, membership, and fundraising means your team always has the full picture of every group relationship.

Yes. Muse supports online registration for marine biology camps, ocean conservation classes, behind-the-glass aquarist experiences, touch tank programs, and any other education program your aquarium runs.

Customizable enrollment forms allow you to collect exactly the information you need, from emergency contacts and liability waivers to program-specific participant data. Member pricing, scholarship tracking, and program add-ons like extended care and meals are all built in.

And because every program participant is connected to a constituent record, your education team can see which families are members, which have never donated, and which are attending their first program, so every family who loves the ocean becomes a lasting part of your marine conservation community.

Yes. Muse handles the full private event lifecycle from initial inquiry to final payment, making it easy to manage the wide range of private events that aquariums host across both indoor and outdoor venues.

Birthday parties beside the jellyfish tanks, wedding receptions surrounded by ocean life, corporate gatherings beneath the waves, and private conservation nights. Whatever the setting, Muse manages bookings, generates proposals, tracks deposits and installment payments, and connects every rental client to the constituent record that powers your whole institution.

For aquariums where private events are both a significant revenue stream and a community engagement opportunity, having venue rentals connected to your CRM, membership, and fundraising data means every event beneath the waves becomes the start of a longer relationship with your aquarium.

Muse connects ticketing, membership, and fundraising through a single, unified database, so every interaction a visitor has with your aquarium automatically updates the same record.

When a family sends their kids to a marine biology camp, books a birthday party beside the shark tank, and buys tickets to a seasonal ocean exhibition, every one of those interactions connects to the same constituent record. Your membership manager, development team, and education director all work from the same complete picture of that family’s relationship with your aquarium.

For aquariums managing complex operations across ticketing, seasonal entry, group visits, education programs, venue rentals, and fundraising, that level of connectivity is what separates Muse aquarium management software from standalone tools that only see part of the picture.