Discovery Park of America Transitions to Muse Software

Muse Software, a modern operations management platform built for cultural institutions, today announced that Discovery Park of America has transitioned to the Muse platform. The Union City, Tennessee science and history museum joins a growing community of cultural institutions moving away from legacy systems to Muse's unified approach to ticketing, membership, fundraising, retail, events, and constituent management.

"Discovery Park is exactly the kind of institution Muse was built for," said Travis Fuller, Founder and CEO of Muse Software. "A world-class museum with operational complexity, a mission-driven team that deserves technology that truly simplifies their work. We're proud they trusted Muse with their operations and excited to support the Discovery Park team and the Union City community.”

Discovery Park's staff now works from a single platform where ticketing, membership, education programs, events, retail, and constituent records are fully connected. Member benefits are recognized automatically at every touchpoint. Reporting that once required manual exports and ad-hoc queries is now available through real-time dashboards accessible to teams across the organization.

“Managing a large museum with multiple programs, memberships, retail, events and daily visitors requires systems that talk to each other,” said Scott Williams, president and CEO of Discovery Park of America. “Muse gives our team a single, integrated platform that simplifies operations, improves the visitor and member experience, and allows our staff to spend less time managing systems and more time focusing on our mission to inspire children and adults to see beyond.”

Karl Johnson, Director of Technology Services at Discovery Park of America added, “We are committed to using technology that enhances both the guest experience and our operational efficiency. Muse Software provides the flexibility and innovation we need to continue growing and serving our visitors in new and exciting ways.”

Muse's implementation model emphasizes close collaboration from day one, with dedicated onboarding support and structured check-ins that keep the process moving without disrupting daily operations. Even for institutions with complex operations like Discovery Park, Muse is designed to deliver a fast and confident transition.

About Discovery Park of America

The mission of Discovery Park of America, a premier world-class museum and 50-acre heritage park located in Union City, Tennessee, is to inspire children and adults to see beyond. Included is a 100,000-square-foot museum featuring nine interactive exhibit galleries with additional space for temporary exhibits from around the world and a 50-acre heritage park. Discovery Park of America is a 501(c)(3) public charity funded by generous individuals, corporations and foundations including its principal funder, the Robert E. and Jenny D. Kirkland Foundation. Learn more at DiscoveryParkofAmerica.com, Facebook, Instagram and Twitter.

About Muse Software

Muse Software is a unified operations platform built for museums, zoos, aquariums, and other cultural institutions. By unifying CRM, ticketing, fundraising, membership, point-of-sale, event management, and reporting into a single intuitive system, Muse helps cultural institutions operate more efficiently and focus on what matters most: serving their communities. With transparent pricing, hands-on implementation, and purpose-built workflows for the unique needs of cultural organizations, Muse empowers institutions of all sizes to modernize their operations. Muse Software is headquartered in Encinitas, California and Miami Beach, Florida. Learn more at musesoftware.ai.

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